In the past decade home sales have gradually become a buyer’s market. Although this is good news for the buyer, it is becoming somewhat of a nightmare for those who are trying to sell their home. Because of this, sellers often have to dramatically drop the price of their homes in order to make the sale, resulting in huge losses. However, there are ways of increasing the chances of making the sale without the seller having to take a big loss. The following will be a list of seven tips for successfully selling a home in a slow market.
1) Appearance is key- When looking to buy a home a buyer will naturally gravitate to houses that have a nice appearance. Fixer-uppers are not as popular as they once were. The first thing that a seller should do is to fix anything that may catch the eye of a potential buyer. For instance, the yard should look immaculate at all times. If the gutters on the house are drooping, that will be the first thing people will notice. If there is chipped paint on the house, paint it. It is worth the money to stage your property for curb appeal.
2) Be flexible- Be prepared to make yourself scarce on weekends if needed for the realtor to show the house. Keep things tidy at all times for any last minute appointments made by perspective buyers. Try not to limit the times that you are willing to provide access to the home.
3) Keep the home at market price- If you are stuck in the mind-frame of making big dollars from the sale of your home, chances are your house will be on the market for years. The best way to drive away potential buyers is to put the house up for sale above market value. Keeping the house for sale at a reasonable market price means that there will be more interest in coming to an open house, therefore improving your chances of making the sale. It is a well-known fact by realtors that if the price is right, there is a buyer out there for every house.
4) Find an agent with an extensive sales track record in your town- A good realtor will know exactly how to determine fair market price for your home. He should also have a record of being able to sell a home within three or four months. A realtor that is experienced in selling property in your particular neighborhood will be able to take you through the process efficiently and in a timely manner. If you have a realtor who doesn’t have many years of experience, this will waste valuable time and money while he is still working on perfecting his craft.
5) Give the home a warm and welcoming feel- If the walls in your home are painted in vibrant colors tone them down with neutral shades of tan and beige. This will allow perspective buyers to picture their own furniture in the home without distraction. Set the mood with lightly scented candles in the bedrooms and bathrooms. Soft calming music in the background will give the buyer a relaxed comfortable feeling. Buy new linens for the beds and throw pillows for the sofas. Give your home that “homey” feeling that everyone is looking for.
6) Do your research- Go to open houses and check out the other houses that are on the market in your area. See what they have to offer a potential buyer. If they have a cozy seating area in the master bedroom, create your own cozy seating area to entice those potential buyers. You would be surprised at the things you can do with just a few over-sized throw pillows and a window with a view. Gather ideas from other houses and use your imagination for the rest.
7) Offer incentives to potential buyers- When a buyer is interested in purchasing your home but wants you to come down on the price, try using other incentives instead. For instance, you may want to offer to pay the buyer closing costs. This is always tempting to buyers since it will save them money, allowing them to have more money for a down payment. Some sellers choose to throw in appliances such as the refrigerator, dishwasher or washer/dryer.
In a buyer’s market, the seller has the task of being inventive in finding a way of moving his property. Making the sale is not always a piece of cake, but with a bit of effort, it can still be done quite successfully.